Complimenting Your Business Email Marketing Efforts with Business Texting-The Reasons for this Strategy
Many in the marketing profession acknowledge the fact that the success of a business’s marketing initiatives is largely influenced by the incorporation of a number of the marketing strategies as opposed to the use of a single marketing platform. One perfect area to illustrate this idea is with the use of the two marketing models-SMS marketing and email marketing. Marketing via email messages nowadays has been turned out to be a specialized field and role. With the relevant email content, a business can surely maintain a robust relationship with their customers. The interesting fact is that a number of the email messages, over 50% of the emails, are nowadays accessed via the use of the mobile devices that we have such as tablets and others such as the nowadays widespread in use smart-phones. This may sound as amazing as it is but the one that will leave you even the more perplexed will be the rate at which the short messages are opened on the same devices, which practically stands at the 98% mark or over. In as much as each of these two methods actually do have their own peculiar benefits, the fact as well is that they have some features that they share in common and as such make them be a combination of marketing campaign that will be as cohesive and bear your business magnificent results in the end of the campaign. Read on and see some of the email campaigns that will yield better results when they are supported by SMS marketing.
One sure example of the messages via email that will benefit from business texting is that of the Text-to-Join messages, appealing your target customers to subscribe to a particular service. All that you will be supposed to do is to make sure that after you have sent out emails to your target audience to their email addresses you have it followed with a business text message appealing to them to join your subscription list. Considering the fact that a high number of the sent out messages to many is often read in such a short period of time, in fact it is said that over 90% of the messages are read in about one or two minutes, by sending out the business text messages, you will have really improved on the chances you stand to receive a positive response from your target audience. The use of the business texting to link up with your customers allows you to piece your list and as such be in a very good position to send out targeted messages.
The other kind of email messages that is greatly supported by the use of SMS marketing is the invites to events. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.