News For This Month: Companies
Direct Response Marketing
There are 2 different types of marketing strategies that various businesses are using nowadays and these include mass marketing otherwise known as branding and direct response marketing. With regards to mass marketing, the goal for this type of marketing campaign is to remind prospects as well as customers about your brand and the products as well as services you’re offering. The concept behind this is that, the more the items you run ads from your brand, the more likely people will be conscious about it.
With regards to direct response services, this is designed in a way that it can compel your prospects and evoke immediate response to take specific actions such as opting in to your email list, calling or picking up the phone for more information, being directed to a website or place an order.
Between the two, we will be focusing more on the direct response services.
Number 1. It is trackable – that’s when someone responded, you can know which media and which ad was accountable for generating such response. Now unlike mass media marketing, it is impossible to know what ad compelled people to buy from you.
Number 2. It is measurable – since you are aware of which ads are responded to and to how many sales you have received from each, you can exactly measure how effective every ad you’re running. Then, you drop or change the advertisements that aren’t giving you ROI.
Number 3. Uses compelling headlines as well as sales copy – direct response services has compelling message of strong interests to your prospects. It is making use of attention grabbing headlines together with a strong sale copy. More often than not, the ad looks like an editorial than an advertisement which makes it 3x more likely to be read.
Number 4. It is targeting specific niche or audience – prospects within specific geographic zones, verticals or niche market can be targeted. The ad is aiming to make an appeal to narrow target market.
Number 5. Creates special offer – normally, direct response services is making specific valued packed offer. More often than not, the main goal is not about selling anything from the ad but instead, making your prospects to take action like requesting free report and so on. The offer is focusing on your prospects instead of the advertiser and talking about the desires, interests, frustrations and fears of customers.
By contrast, mass media or brand marketing has broad, one-size fits all marketing approach and is more focused onto the advertiser, which is completely different from direct response services that’s more specific.